V-Tech India — Brand Guidelines
DOCUMENTBrand Guidelines
VERSION1.0
UPDATEDMay 2026
OWNERMarketing, India

Built for the
workshop floor.
Engineered as a
brand.

The complete brand system for V-Tech India — premium garage equipment supplied and installed across the country in partnership with leading European manufacturers. This document is the source of truth for every mark, message and material.

1
Primary Wordmark
10
Color Tokens
7
Type Weights
3
Office Locations

A confident blue, anchored in industrial steel.

V-Tech Blue (#0055CC) is the anchor of the entire system — sampled directly from the wordmark's V. It signals trust, precision, and European engineering heritage. Yellow is reserved for hazards only, never used in brand communication.

V-Tech Blue
HEX#0055CC
RGB0 85 204
CMYK100 58 0 20
PMS2935 C
Deep Industrial
HEX#003A8C
USEHover / Depth
Ink
HEX#0A0E1A
USEBody / TECH wordmark
Blue Scale — 50 → 900
50
100
200
300
400
500
600
700
800
900
Neutral Scale — Paper → Ink
Paper
100
200
300
500
700
800
Ink
Usage Ratio — On Average Across Materials
60% — V-Tech Blue
25% — Ink / Slate
12% — Paper
3%

Use blue as the lead

V-Tech Blue should dominate hero blocks, CTAs, charts, and primary surfaces. It is the anchor of recognition.

Pair blue with white & ink

Default combinations: blue on white, blue on paper, white on blue, ink on paper. These cover 95% of use cases.

Never use yellow as brand color

Yellow is reserved for safety hazards in workshop environments. It is not part of the V-Tech communication palette.

Montserrat, used with intent and weight.

One typeface, deployed across the full weight spectrum. Heavy weights for conviction, light weights for precision specifications.

Montserrat
DesignerJulieta Ulanovsky FoundryGoogle Fonts ClassificationGeometric Sans-Serif LicenseSIL Open Font
300
The wheel balancer is 0.001g accurate.
Light
400
The wheel balancer is 0.001g accurate.
Regular
500
The wheel balancer is 0.001g accurate.
Medium
600
The wheel balancer is 0.001g accurate.
Semibold
700
The wheel balancer is 0.001g accurate.
Bold
800
The wheel balancer is 0.001g accurate.
Extra Bold
900
The wheel balancer is 0.001g accurate.
Black

Type Scale

Display
Headline
64 / 800 / -2%
H1
Section title
48 / 800 / -2%
H2
Subsection
32 / 700 / -1%
H3
Card heading
22 / 700 / -0.5%
Body L
Long-form copy and intros sit here, with comfortable leading.
18 / 400 / 1.6
Body
The default reading size for paragraphs and lists.
15 / 400 / 1.55
Caption
Spec / Label / Tag
12 / 500 / 0.1em

Direct, technical, never theatrical.

We talk like the engineers and workshop owners we sell to. Specifications first, claims second. We respect time and avoid filler.

We are

  • Precise. We name the spec, the tonnage, the tolerance.
  • Practical. We solve workshop problems, not abstract ones.
  • Direct. Short sentences. Active verbs. No throat-clearing.
  • Confident. We back claims with European partnerships and installs.
  • Service-led. Every product comes with installation, training, support.

We are not

  • Salesy. No "world's best", "revolutionary", "game-changer".
  • Jargon-heavy. Acronyms only when readers know them.
  • Casual. No emoji-flooded captions, no slang.
  • Vague. "Premium" without naming the partner brand.
  • Defensive. We don't apologize for being imported European tech.
✓ On-brand
"4-tonne 2-post lift. Ravaglioli engineering. Installed and certified across India."
✕ Off-brand
"Experience our amazing world-class lifting solutions, designed for the modern workshop of tomorrow!"

The brand in the wild.

How the system shows up across social, signage, equipment labels, documentation, and merchandise. Always recognizable; never repetitive.

V-Tech India signage
Workshop Signage Hoarding / Vinyl
Social Post — Square 1080×1080
Siddhesh Jain
Marketing Lead, India
V-Tech India
+91 80 4224 4824
v-techindia.com
Business Card 85×55mm
V mark
Model
RAV
4502.HD
4T · 2-Post Lift
S/N · 2026-IN-0042
Equipment Label Sticker / Plate
V-Tech India
QUOTE · 2026
Quotation / Letterhead A4
V-Tech India apparel
Workshop Apparel Polo / Tee
Premium garage
equipment.
Across India.
Hoarding Banner Outdoor