A status update against the Q1 commitments set out in the March marketing roadmap, followed by the revised Q2 plan based on what the first quarter has shown.
Each item as committed, with current status and a short note on delivery.
The original Q2 plan from March holds in shape. Two months in the seat have changed the order of operations and the relative weight of each workstream. The revised version is shown alongside.
The order is deliberate. Site first, content base second, paid amplification third, lead engine fourth. Each pillar builds on the foundation Q1 has put in place.
The single largest unlock for Q2. Every subsequent lever — paid ads, lead capture, attribution — depends on this going live.
A stronger foundation across every page so that paid amplification and ads have somewhere to land that performs.
Q1 has shown organic social as the strongest available channel. Q2 will scale the format and put measured paid spend behind the posts that are already performing.
With the new site live and content in place, the channels that turn attention into measurable enquiries can be switched on.
The infrastructure layer — analytics, CRM, WhatsApp, Google Business, an active social presence, and a redesigned site ready to ship — is in place. Q2 will direct all of it toward measurable lead generation, DPF Centre recruitment, and a content engine that compounds.
Instagram performance against the prior period.
All three Instagram profiles were near-dormant prior to takeover. The following figures are pulled directly from Instagram Insights for the period 18 March – 10 May 2026, compared against the equivalent prior window.